Gimmicky clickbait is obnoxious (#4 will blow your mind!), but you still need to make people curious enough to click and read. How do you do that?
- Content that Your Readers Care About
- Listicles (like what I’m doing right now!)
- Good Picture(s) (get your thumbnail right!)
- Funny or Striking Pull-Quote on the Social Media Post Linking to the Article
- Authorial Ethos (I will almost always click on a post by Ben Shapiro)
How do YOU get people to read your content?