Write to tell, or write to sell?
Good content does both
Captivate as you create
Boost your sales growth
…
Identify the purpose for the
Words you generate
To motivate, persuade, express
Inspire or educate
…
Don’t be hokey, sleazy sales-ey
Still have to stand out
(Make things on the “write to tell” side
If there’s any doubt)
…
But money makes the world go round
Sad to say it’s true
As you create, should contemplate
What can this do for you?
…
Still don’t neglect the artful side
Of how things ought to be
It’s possible for sales copy
To be done tastefully
…
And while we’re at it, think about
How you use punctuation
And for the love, don’t overkill
On crazy exclamations!!!!!!!!
…
Write to tell or write to sell
Pros/ cons to both the sides
It’s your pen, so think and then
It’s your choice to decide
🙂
