Monthly Archives: October 2017

Too many clients?
You’ll shortchange them all
A tower of business built
Too high can fall

A good kind of problem
To have rich demand
And still too much market can
Get out of hand

Set back and assess
Be sure to be wise
When your work’s quality
Starts to be comprised

The long-lasting names
Expand even slow
Resist the mentality of
Just Grow! Grow! Grow!

Don’t sacrifice value
For people who pay
(If you do, your professional
Image gives way)

Say no to new business
When the load is too heavy
The dam just might break (when)
You grow b’fore you’re ready

An abundance of business
A blessing no doubt
And still take good care you don’t
Burn yourself out!
😊

Write to tell, or write to sell?
Good content does both
Captivate as you create
Boost your sales growth
…
Identify the purpose for the
Words you generate
To motivate, persuade, express
Inspire or educate
…
Don’t be hokey, sleazy sales-ey
Still have to stand out
(Make things on the “write to tell” side
If there’s any doubt)
…
But money makes the world go round
Sad to say it’s true
As you create, should contemplate
What can this do for you?
…
Still don’t neglect the artful side
Of how things ought to be
It’s possible for sales copy
To be done tastefully
…
And while we’re at it, think about
How you use punctuation
And for the love, don’t overkill
On crazy exclamations!!!!!!!!
…
Write to tell or write to sell
Pros/ cons to both the sides
It’s your pen, so think and then
It’s your choice to decide

🙂