The linguistic genius of Elder Joseph B. Wirthlin

In October 2008, Elder Joseph B. Wirthlin (an apostle in the Church of Jesus Christ of Latter-day Saints) gave an address entitled “Come What May and Love it” in Mormon General Conference.  It caught on like wild-fire.  The address has to do with not only accepting unforeseen circumstances, but also finding JOY in them.  Best part is when he mentions how his daughter’s blind-date went awry.  The address itself is fantastic to say the least, but I think the REAL genius is in the title/catch-phrase.  You see, Elder Wirthlin took a familiar phrase:

AND MADE IT HIS OWN!

(Read the talk here)

And thus he single-handedly spawned many a kitchen plaque and Pinterest Meme…

So that’s the key to making something do so well!  Do a phrase twist!  Take an idiom/cliche that everyone knows well, and add your own unique spin to it!  That way, “that original feeling [will] never [go] away“!

I’ve tried this tactic before; on this blog even!  Here are a few of my examples.

Cleanliness is next to Godliness, but it’s NOT Godliness.

Twitter/Jitter-Bug.

Blog is made for Katherine, and NOT Katherine for Blog.

One is sexy dark chocolate, and the other flaxen gold.

Lessons Plans are made for teachers, and NOT teachers for lesson plans.

(oh yah, and the Biebz has been known to do it, too.  Here’s one example:  The grass ain’t always greener on the other side, it’s green where you water it.)

Of course, I’ll never be able to do it as well as Elder Wirthlin.  Come to think of it, his wife was an English major if I remember correctly.  He probz got it all from her.  And so I guess it looks like my future husband will be an apostle then…TBOB! (thunderbolt of blasphemy)…

PS.  In case you are wondering, this post alone contains ideas inspired by the following:  Elder Wirthlin, Natasha Bedingfield, BYU, Moulin Rouge, Twitter, The Book of Luke in the New Testament, Justin Bieber, Pinterest, and blasphemy/sacrilege.  Well done, Katherine.  Well.  Done.  🙂

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